Each day, we hear the word “love” spoken in many different forms and in many different contexts. Southwest Airlines speaks of “Luv” with airline vouchers, customer service and their NYSE stock symbol, “LUV.” For Subaru, “love” means being more than a car company. “The Subaru Love Promise” is their vision to “show love and respect to all people at every interaction with Subaru.”
Read MoreEach day, we hear the word “love” spoken in many different forms and in many different contexts. Southwest Airlines speaks of “Luv” with airline vouchers, customer service and their NYSE stock symbol, “LUV.” For Subaru, “love” means being more than a car company. “The Subaru Love Promise” is their vision to “show love and respect to all people at every interaction with Subaru.”
Read MoreSome time ago I received a very nice pen as a present. This is the type of pen you see in a catalog and you wonder why anyone would pay that much for a pen. After all, pens are rather cheap and easy to come by.
But not this pen, it’s special. It feels good when you hold it in your hand, and has a very high brand appeal. One could say that it is a great “show pen.”
